Bootstrap first → acquire later
It all started in 2014 with the bootstrapping of KWFinder, no external cash, profitable from day 1. Step by step, we acquired an additional 7 SaaS products, together with a famous Czech private equity fund Pale Fire Capital, and grown to over 90 people.
At itrinity, we’re all about building tools that empower businesses and individuals to thrive online. Our journey began in 2014, when Peter Hrbacik introduced KWFinder, a tool that quickly gained popularity for helping users find long-tail keywords with low SEO competition. What started as a simple idea soon transformed into a global SaaS success story.
Today, we’re the team behind Mangools – a suite of powerful SEO tools used by over 1.2 million people worldwide, ranging from beginners to global agencies. But that’s just the beginning. With the support of Pale Fire Capital, we’ve expanded our portfolio to include industry-leading tools
The ones driving the whole thing
From a four-person team in 2018 to a thriving group of over 90 today, we’ve grown while staying true to what matters most - creating meaningful tools, keeping a healthy balance, and making every moment count.
Fast growing
product factory
We aim to fulfill the unreached potential of each product and continue to expand the portfolio with new acquisitions. Build. Acquire. Repeat.
Acquired projects
Core values
The itrinity way:
Profit & Growth
We build profitable products with clear value for our customers.
User-Centric Focus
Our users’ needs drive our decisions, leading to long-term growth through solving their problems.
One team & Open communication
We work as one team, sharing ideas and supporting each other with honest, open communication.
Freedom & Responsibility
We give decision-making freedom, expecting responsibility and accountability.
Results over effort
We focus on achieving 80% of value with 20% effort, prioritizing outcomes over output.
Investing in top talent
We offer above-market compensation and attractive stock ownership opportunities for top performers.
Fail or Scale fast
We learn quickly from failures and scale successes fast to maximize potential.
Balanced approach
We believe in maintaining a healthy work-life balance and avoiding extremes for sustainable success.
Top moments
Interested in working with us?
We believe in innovation, collaboration, and building an environment where our team loves work every day. There’s no such thing as “just another day at the office” here - whether we’re working on new features, brainstorming creative ideas, or celebrating milestones together, we’re driven by passion and purpose.